I swear to God this primer feels as good as the ones available from Smashbox. How is that possible? I have no idea. But it's clear that from now on, I'll only ever be buying the e.l.f. primers. They even have five different types to choose from, which seems insane to actually have choice when the price is so crazy decent.
There's absolutely no reason you need to be spending $30+ on any kind of primer, so please stop it. You're only encouraging these overpriced companies that should be really ashamed of themselves.