For years now, brewers from around the world have tried to sneak Duff Beers past the lawyers at Fox. It's never worked, though knockoffs are still common enough, but maybe the Fox legal team is sick of having to show up in court since the network is about to give Simpsons fans their first taste of authentic, licensed Duff Beer. Fox has reportedly been consulting with a brewmaster anyway "to get the flavor just right" since earlier this year. The beer pours a "deep amber colour and mixes caramel-y notes with hints of fruit." The packaging, meanwhile, is an exact replica of the cartoon brew. Eeeeeee!
Jeffrey Godsick, head of Fox's consumer-products division, explains the rationale behind finally turning the fictional brew into a "premium lager": "Once you see enough piracy, you're faced with two choices. One is deciding to fight it, and the other is deciding to go out [into the market] with it."
The beer is first headed to Chile, then to Europe and the rest of South America - since that's where the majority of Duff forgeries have taken place - but the beer may see a release in the North America, too. Godsick sounds pretty optimistic about an eventual North American release, saying: "I think there's potential to have Duff everywhere in the world."