“When Alfred Hitchcock’s ‘Psycho’ premiered on Broadway, a sign hung over the cinema entrance that read, “No one... BUT NO ONE… will be admitted to the theatre after the start of each performance of Psycho.” According to Hitchcock, this was for the audience’s own good. But it was also part of a beautifully orchestrated marketing campaign that created excitement for the movie by driving home the importance of seeing it from the very beginning.”
Before Psycho hit theatres, apparently it was common culture to just waltz into a movie screening at any old time. As maddening as that is, this type of behaviour became less and less popular after Psycho's release and it suddenly became important to see the beginning, middle and end of a movie. Isn't it strange that it was ever acceptable to miss the beginning of a movie?
Keeping that in mind, why the hell do we allow late-comers into movies in this day and age? If a movie has begun, those doors should be locked at far as I'm concerned. Or at the very least, get some pimple-faced kid who works there to man the door and refuse entrance to anyone who shows up past the publicly displayed showtime.
I hate when I need to shuffle my coat and purse around on the grimy floor, just because some late loser needs to shimmy on by me to sit down. That's bullshit.
Why is lateness not more penalized in our society? It's weird that it's not. We shouldn't be as casual about it as we are because it's a sickness. And if we continue to just look the other way, it's only going to get worse.
There's really so little you need to do in order to be a basic, decent human in a movie theatre.
- Show up early.
- Shut the fuck up.
- Shove your phone up your own ass if you can't go for less than two hours without looking at it.
The three S's! Pretty simple stuff. And honestly, I really just think it comes down to having manners. Where the hell did the importance of having good manners go over the past few decades?