Journelle is a lingerie brand (with three stores in New York and one in Chicago) featuring luxury designer lingerie, bras, underwear and loungewear and it is EONS BETTER THAN VICTORIA'S SECRET.
At this point, you should be fully aware of the many things that make me mad. But something else that I could add to that ever-growing list? The annoyance of finding decent, affordable bras. There have been so many instances where I'll walk into a Victoria's Secret, find nothing that fits me the way I want it to, and just settle for whatever hurts me the least. Does that make any sense? Why am I willingly spending my money on crap that's never satisfied me?
Anyway, I had these thoughts the other day in a Victoria's Secret changing room. And maybe I was getting more worked up than usual, because I could take it no longer. So I Googled other bra places in the area and found a Journelle store a mere two blocks from me. I figured that it would be too expensive a place since it was in Soho, but I was desperate and thought, "I just want to see what else is out there."
Before I even get into how superior their bras were, here are just a few facts about the brand:
- They serve champagne on Fridays
- You get 20% off anything during your birthday month
- They have a program where you can return your old, used bras (purchased from anywhere) and get a discount on whatever you buy there
- They offer bottles of water and chocolates, even just for browsing the store
- They have signs like this in their dressing room: