My boyfriend is the one who told me that I needed to watch this - and to be honest, I didn’t really get why he was insisting repeatedly. I know that he watches a lot of documentaries, but I thought, “Ugh. That sounds just… boring,” as awful as that statement is to admit. I didn’t feel like sitting through an hour and a half of hearing just how terrible breast cancer really is and listening to stories and specifics on why. I know these things. Not know them like some others do, but I’m as little aware as I thought I needed to be. (Most of this paragraph makes me sound like a monster, and I’m aware of that.)

This is not a movie solely about breast cancer and those affected by it. I initially thought that’s what it was about, and it could not be further from that.

Here’s the best description of it that I could find (and even this does not quite do it justice):

“Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” becomes obfuscated by a shiny, pink story of success.” Written by The National Film Board of Canada

It took me about fifteen minutes into the film to finally understand what this was going to be about, so I can only suggest you sit through that first part and wait for it to really begin.

The whole piece is crazy well done, in my opinion, and I’ll probably continue to tell people that fact for maybe about a week or so - or however long the sensation of seeing something really great lasts.

Here’s an excerpt from it that lingered in my mind, for whatever reason:

“I particularly reject the word survivor as a label for myself. Not only because I’m a little superstitious, since who knows - but also because it seems to me to be a put down of those women who don’t survive.”

There were so many things covered that I’ve never been even slightly aware of, so I’m just glad to have seen it. It’s just an extremely eloquent, unbiased (but in the classiest kind of unbiased way) documentary. Definitely see it.

Pink Ribbons, Inc. - A Review

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