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LIZ HEATHER

October 9, 2013

Ford Ad

by Liz Heather in Products


This is an ad I just saw on the back of a magazine. I'm posting it here because I DON'T UNDERSTAND WHAT IT MEANS. Is it some sort of play on the name Trinidad AND Tobago? And if so... that doesn't make any sense? 'Cause you can't drive to either of those places since they are physically two islands, separated by water. Is that the joke? That you can't drive there but a Ford will allow you to? I DON'T GET IT. And I think I'm maybe 50% smart (maybe even 90% smart when it comes to ads). Anyway, if you understand it, please either email me what it means or tell me privately. I've already sent Ford an email that I probably won't get a response to since people aren't keen to explain jokes, I'd imagine.

EDIT NOTE: My dear cousin Jackie just explained what they're trying to do: "Their new campaign scheme has been the benefits of "and" rather than "or". But you're right, this example is just geographically flawed. And clearly the tourist's choice would be Tobago." Thank you, Jackie! And yes, Tobago is fantastic, go there, everyone.

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TAGS: Ford, ad, Trinidad & Tobago, Liz Heather


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