“Your mission, should you choose to accept it: become a secret agent of joy, spreading art and intrigue to an unsuspecting public. Inside this box is an interactive scavenger hunt that inspires creativity and rewards audacity: Take a selfie with a stranger, give an anonymous gift, become a flash mob of one.
Complete each objective and then pass the card along to an unwitting accomplice, who now becomes part of the game! The fun is ever-expanding, but it all starts with you - Play it forward!”
So this is kind of an adorable idea. I think it might be meant for children, but I don't really see why adults couldn't be involved as well. Here are some sample cards.
You can see more cards over here.