Uber, the online transportation network company, has already brought us cars, boats and helicopters to help with getting from A to B and now it's turning its hand to luxury vessels.
UberYACHT launches in Dubai this week, allowing residents to access a deluxe yacht party through their Uber app.
Food, drink, resident DJs and views of the city's iconic shoreline come with the ride (at a cost of $82) for those who request their spot using the app 48 hours before the ship sets sail.
Uber, which was founded in 2009, has often dabbled outside the world of cars, offering boat rides across the Bosphorus in Istanbul (UberBOAT) and helicopter trips through California's Coachella Valley (UberCHOPPER).
Somebody take me to Dubai, please.