I don't know why more places don't upsell the fact that they's got BIRTHDAY DEALS. We all want those deals. Give us those deals, damnit.
I just found this list of places that offers you something on your big day, it's a mostly American list so let me post a more Canadian friendly one over here.
Obviously, I'm not telling you to take advantage of ALL the things offered since we're all trying to live some kind of healthy life. I'm just letting you know that if you want free ice cream on your birthday, you're entitled to it.
Sidenote: Happy Birthday to my insanely great brother, Robbie. He's one of the best men in my life and I'm crazy lucky to know him. Really, my brothers are easily the best in the business. You should be jealous maybe. LOVE YOU.