Etsy's first store opened recently in the basement of Macy's in Herald Square, and its theme will be refreshed every two months. Why would anyone have thought this was a good idea? Yeah, I don't know. Isn't Etsy known for being completely unassociated with anything currently in a retail space? Isn't that why people like it? Why would it ever need an actual storefront?

Is it just me or is this like having an actual eBay storefront? What's the point? It seems like such a weird, dumb idea. I know Macy's is struggling - and with ideas like this one, I can see why.