Unlike many of my friends, I was introduced to Nutella very late in life, about two years ago. I would see it in grocery stores, but I always assumed it was some form of peanut butter, which I've never really cared for either. I've always loved Ferrero Rocher's, but I didn't know that hazelnut was a factor in that chocolate at all. I thought that flavour was unique to only Ferrero Rochers, like a real dummy. Anyway, eventually I figured out that it was the hazelnut that made it good and sought out all things hazelnut. Like gelato. If you've never said yes to a hazelnut gelato, I don't know what you're doing with your life.
Anyway, with cheese bars and biscuit huts in existence in this city, it makes sense that a place like this should exist as well. It opens in Eataly (200 Fifth Avenue) this Monday and I'll assume you can expect long lines. You can read their menu online here.